
I'm Maria, and The Phoenix Cake Company came about because of something that completely changed my life.
After a traumatic childbirth, I developed coeliac disease.
Suddenly, food became something I had to think about constantly. Checking ingredients, asking questions, worrying about cross-contamination and discovering just how limited the choices could be.
And quite frankly, I got fed up with it.
I love cake. I love good food. And I couldn't understand why being gluten-free meant I was expected to settle for less.
One brownie in a packet, a dry slice of something that tastes like cardboard, or being told there's nothing suitable.
We've all been there.
And I thought, surely we can do better than this?
I started The Phoenix Cake Company.
I wanted to create a bakery where everything was gluten-free. Not just a couple of things on the menu, but absolutely everything.
A place where someone with coeliac disease could look at a whole selection of cakes and actually choose what they wanted.
And I wasn't going to compromise on the taste either.
Because gluten-free cake should be every bit as good as any other cake.
What started in my kitchen has grown into our converted horsebox, travelling to markets, festivals, airshows and events across Essex and beyond.
And I absolutely love it.

Anyone who knows me will probably tell you that once I've got an idea in my head, there's not much chance of me leaving it alone. I like things done properly. I'm particular about the details, I ask a lot of questions and I'm not afraid to say no when something doesn't feel right for the business. I also have a habit of coming up with another idea before I've finished the last one. Which probably explains why we now have a horsebox, The Phoenix Hatch and a growing list of events and celebrations we're involved in. But that's me. I don't want Phoenix to be just another cake company. I want it to stand for something.

Something I never expected was just how much our little business would mean to other people. I've met customers who have travelled miles to find us, families who plan days out around our events and people who tell
me they haven't been able to enjoy cake at a market for years. Those conversations stay with me. Because I know exactly how that feels.
And that's why I'm constantly looking for more events to attend. I want to
get Phoenix in front of as many people as possible. There simply aren't enough completely gluten-free places out there, and until there are, I'll keep doing my best to reach more of you.
You're just as welcome. Some of our loveliest customers aren't gluten-free at all. They simply enjoy our cakes and coffee. And that's exactly how it should be. I don't want to make cakes that are good considering they're gluten-free. I want to make cakes that are good. Full stop.

Whether you've followed Phoenix from the beginning, travelled to an event especially to find us or just happened to stumble across the horsebox and fancied a coffee, thank you.
Every visit, every recommendation and every person who tells someone else about us helps this business grow. And it means more than you probably realise. I've got plenty more ideas for Phoenix, and I don't imagine I'll be slowing down anytime soon.
Maria x

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